Every listing on Supercraft requires a video of the maker’s hands.
This isn’t a badge you buy or a checkbox you tick. It’s a platform rule: no maker-hands video, no listing.
Why we do this
In 2022, Etsy raised seller fees to 6.5% and made Offsite Ads mandatory — while search results flooded with mass-produced, drop-shipped goods falsely labelled as handmade. Authentic artisans were squeezed out. Buyers were burned.
Supercraft’s answer is structural: you physically cannot list a product here without submitting a video of your hands finishing it. We review every video manually before a listing goes live.
What counts as a compliant maker-hands video
- A 15-second minimum clip of the specific artisan finishing the specific item for sale
- Hands must be visibly touching and working the item — trimming, glazing, carving, signing, finishing
- Filmed per listing, not as a generic studio reel
- Displayed prominently on every product page, above the description
What we don’t accept
- Generic studio or kiln footage
- A video showing someone else’s hands
- Stock footage or AI-generated content
- A mug video used to verify a bowl listing
For buyers
The maker-hands video is on every product page. If you receive something that doesn’t match the video, email hello@supercraft.shop immediately. That’s a policy violation and the seller faces account review.
For sellers
Submit videos via our listing intake form. We review within 48 hours. Phone camera quality is fine — we just need to clearly see your hands finishing the piece.
Zero seller fees in Year 1. Apply to sell →